Zigcast
Zigcast
Simplifying Digital Signage for Small Businesses
Simplifying Digital Signage for Small Businesses
Services Provided
User Interface Design
Platform
iOS Mobile
category
Digital Advertising
YEar
2021
Introduction
Zigcast identified a core barrier in digital advertising adoption: small business owners perceive advertising as a cost rather than a revenue driver.
This skepticism is compounded by limited knowledge, lack of trust in digital marketing, and insufficient data proving ROI. Existing digital signage solutions also felt complex and inaccessible, further discouraging adoption.
Introduction
Zigcast identified a core barrier in digital advertising adoption: small business owners perceive advertising as a cost rather than a revenue driver.
This skepticism is compounded by limited knowledge, lack of trust in digital marketing, and insufficient data proving ROI. Existing digital signage solutions also felt complex and inaccessible, further discouraging adoption.
Our Approach
Working alongside another designer, I helped design an intuitive platform that simplifies how businesses access and use physical advertising spaces. We introduced “Campaign Mode”—a streamlined flow that allows users to create, customize, and deploy ads across single or multiple locations. The experience was supported by marketing templates, a simplified user flow, and a cohesive UI system to reduce friction from onboarding to execution.
Our Approach
Working alongside another designer, I helped design an intuitive platform that simplifies how businesses access and use physical advertising spaces. We introduced “Campaign Mode”—a streamlined flow that allows users to create, customize, and deploy ads across single or multiple locations. The experience was supported by marketing templates, a simplified user flow, and a cohesive UI system to reduce friction from onboarding to execution.
Results & Reflections
Usability testing and iterative feedback improved clarity, ease of use, and overall trust in the platform. The final MVP made digital signage more approachable, helping users better understand the value of advertising.
Most notably, users responded positively to transparent pricing and simplified workflows, signaling stronger willingness to adopt digital signage as a viable growth channel.
Results & Reflections
Usability testing and iterative feedback improved clarity, ease of use, and overall trust in the platform. The final MVP made digital signage more approachable, helping users better understand the value of advertising.
Most notably, users responded positively to transparent pricing and simplified workflows, signaling stronger willingness to adopt digital signage as a viable growth channel.
